Supercharge your creative engine and scale to $1M+ months

Creative strategy for DTC telemedicine brands spending $30K+/mo on Meta ads that are ready to grow.

Running ads
but running out
of steam?

Your winner starts fading.CAC creeps up.So the team makes more versions of the concept that worked three months ago.The production calendar is packed.But the angle cupboard? Not so much.Because shipping more creative only helps when there are meaningfully different reasons to buy underneath it.That's where I come in.

So why me?

Sharper creative starts with understanding who you're actually selling to. And that's what I do best.

Category-focused

I specialise in telemedicine brands, where you can’t lean on the usual claims and the customer is deciding whether to trust you with their health. Testing really earns its keep.

Conversion-trained

I've spent 19+ years learning the psychology, and copy principles that take prospects from ‘what's that?’ to ‘take my money!’ Spoiler alert: it's not about being clever.

Compliance-aware

Fresh angles that get rejected are no use to anyone. So mine are carefully crafted with the realities of health claims, symptom language, and Meta scrutiny from the start.

Collaboration-ready

I sit above the production queue, so your designers, editors, creators, and media buyer get sharper direction without adding yet another layer of agency bloat.

My secret to consistent revenue through Meta ads: The SCALER™ Loop

A living and breathing system for Creative Strategy, underpinned by the scientific method. (Claude Hopkins would be proud.)

1. Scan

I get to know your customers and competitors better than they know themselves.

2. Chart

I develop audience insights, fresh angle opportunities and a testing roadmap.

3. Articulate

With VOC data, I craft copy that feels to customers like you're living inside their heads.

4. Layer

I develop a high-volume of diverse creatives around proven conversion frameworks.

5. Execute

I work with your editors and media buyers to get the right ads live fast.

6. Refine

I read the results, decide what to cut, scale, and build on. Then start the loop again.

I’ve spent 19+ years learning how to make you more money

I’m Dan, and I get a real buzz out of making ads that grow brands.I’ve worked as a full-stack copywriter for nearly two decades in some of the world’s biggest ad agencies, including MSQ Partners and Publicis Groupe.I learned conversion copywriting from the woman that coined the term, Jo Wiebe.And most recently, I've been mentored by A-list creative strategists who’ve generated over $250 million for their clients.I use all of that to give your team better things to test.Preferably before someone suggests ChatGPT copy-paste "magic".

What size of problem do you need solving?

You can test the waters, send me off to do your research, or bring me into the growth team.

Get A New Winning Ad
(Or You Don't Pay)

$500

  • You put down a small deposit

  • I create 3 new hooks for your best performing ad

  • We run them all head-to-head over 7 days

  • If I one of my ads doesn’t beat the CPR of your original, I’ll refund your deposit

  • So you either get a new winner, or a free test (and either way you keep the creatives)

Creative Strategy
Intel Report

$1500

  • I'll prove that I understand your market better than anyone you've hired

  • In 3 days, you'll get a 20–30 page report that will inform revenue-generating creatives for the next 6 months

  • Includes ICP and competitor deep dive, market gap analysis, proof map, 20 hooks, and a walk-through call

  • Full refund if you move to a retainer

Monthly Retainer
(3-month minimum)

$10-15k

  • Monthly creative strategy and testing roadmap

  • Monthly angle and hook development with 30-50 concepts across statics scripts, UGC and creator briefs

  • Ongoing customer intelligence with category and competitor monitoring

  • Weekly performance review with kill, iterate and scale recommendations

Start your next batch
of creative with
a better question

If your winners are fading, your team keeps circling familiar ideas, or you're simply wondering what the account should test next…Let's dig into what your customers are screaming for.

Creative strategy for telemedicine brands spending $30K+/mo on Meta ads who want to scale to $1M/mo and beyond.

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